Content is a piece of information we want to share with our audience.
We create content by turning a piece of information into a type that our audience is familiar with. Then we distribute that content on the channels where we think our target audiences spend their time.
Watch the video below where Ahava talks about content as information transforming into a type that is distributed to your target audiences:
Want to learn more about creating custom digital training for your digital strategy team? Read more about our digital writing workshops.