Tuesday, February 12, 2013

Content Strategy: Separating Content from Information

Content is a piece of information we want to share with our audience.

We create content by turning a piece of information into a type that our audience is familiar with. Then we distribute that content on the channels where we think our target audiences spend their time.

Watch the video below where Ahava talks about content as information transforming into a type that is distributed to your target audiences:


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